Flirty, edgy Lavigne takes fashion plunge
Canadian punk-pop princess Avril Lavigne is going the route of fellow singers Gwen Stefani, Jennifer Lopez and Jessica Simpson in launching her own fragrance and line of clothing. In a conference call with news media yesterday, the Napanee-raised singer confirmed rumours that she’s trademarked her name so she can apply it to threads and a perfume.
“The clothing line I’ve wanted to do for about three years, and a lot of times what people do is . . . a licensing deal and I didn’t want to do that,” said Lavigne, 23, whose fashion style in recent years has evolved from skater tomboy with office ties and chains to flirty and edgy with combat boots and miniskirts.
“I wanted to own a company and really be able to be a designer, be creative, and I finally have found someone to partner up with.”
No word on who the partner is, but Lavigne says her business venture will happen sometime after her tour, The Best Damn Thing, which kicks off March 5 in Victoria, B.C., and moves through 41 stops in North America before hitting Europe.
The tour, Lavigne’s third, will be “very upbeat,” with dancers, more production and more pink than she’s ever had on stage before.
“I have a pink sparkle drum kit, a pink piano being made, flags,” said Lavigne, who lives in Los Angeles with her husband, Sum 41 frontman Deryck Whibley. “Over time I’ve sort of just learned how I need to be on stage, I’m more confident and it’s just more dynamic, brighter, more colourful.”
Still, she said while this tour is heavy on production, it’s not comparable to the tours of other pop stars “because my songs aren’t bubble gum pop dance songs and I don’t have background dancers on every single song like them and I’m not wearing a microphone on my head, it’s a totally different thing,” she said. “I’m playing guitar, I’m playing the drums, I’m playing the piano.”
Lavigne will interrupt the tour briefly to travel to Calgary for the April 6 Juno Awards, where she’s up for five trophies, including album of the year for The Best Damn Thing, her third disc.
“I’m very excited to go and I’m very thankful that I’ve been nominated for five Junos since I didn’t get any Grammy nominations,” she said laughing over the line.
“It’s nice to feel the support from Canada, so I’m so happy I get to make it and that we left time open on my tour so that I could attend. I always love going back home.”
March 29th, 2008 at 4:01 am
I really love Avril Lavigne and I’m acually going ot one of her apperarences in New York. I can’t wait! I also can’t wait for her clothing line to come out. I think that will defitently be a big hit because she’s getting so big because of her tour. I think that it’s very nice that she’s able to get her own creativity into it because some people have these lines of clothing and they didn’t even think of the stuff, it just has their name on it. I think that when popstars to that it’s ridiculous. I love Avril because she has her own unqiue kind of style. She never tries to keep up with what all the other stars are doing and that really inspired me. When I was younger I always had to get what everybody else was wearing. Now because of Avril I’m willilng to step out of my box and just wear what I like and not care what anybody wee thinks. I would like to personally thank Avril for beingthat person that inspired me the most. I would love the meet you and the concert and hope I do. Thank you all for your time and effot. Keep on Rocking Avril!!!!
Always,
Rebecca